SaaS It Up

Cohort 1

This framework is a simplied and altered verison of Dr. BJ Fogg’s Behavioral Modelthat explains how behaviour changes happen. His framework includes motivation,ability and an effective trigger. We call it the Motivate and Trigger Now Framework. Simply put, you motivate theuser in three main points in time during onboarding and utilize triggers in threeadditional points in time to get the quickest conversion rate optimization for yourfree trial.

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Resources

Motivate & Trigger Now Framework for SaaS Onboarding