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Nail your Premium Course Value Proposition

Hosted by Vanina Schick

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Monetize Your Expertise on Maven: Fast-Track for Fractional Execs & Consultants
Vanina Schick
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What you'll learn

The Knowledge, Application and Outcomes Framework

Get clarity on your offer by pulling these dimensions apart. Don't be fooled, it sounds easier than it is.

The Framework as a Value Proposition Tool

Recompose the dimensions with the right hierarchy and craft a believable, compelling value proposition.

AMA with Vanina, Former VP Marketing at Maven

Lesson is 30 minutes, stay on for Q&A

Why this topic matters

You spent months building a course that holds years of experience. Now you have to articulate it's value and it feels impossibly hard. This is a normal. You are too deep. Too close. In this lesson, I'll give you a simple framework to step back and nail your value proposition in 2 simple moves: 1-Promise Clear Outcomes. 2-Substantiate Outcomes with the Application of Specific Knowledge.

You'll learn from

Vanina Schick

Former VP Marketing at Maven

As VP Marketing at Maven, I studied why some courses sell while equally qualified experts stall. Across dozens of hours of buyer research, the answer that I found is not course content: that's table stakes. The answer is course positioning.

Successful courses make it clear who this is for, what outcome it delivers and why you are the uniquely suited to help.

Today, I offer my experience and insights to Maven experts in my own course, which fast-tracks you to a market-ready offer that builds audience, authority & revenue. ⚡ Next Cohort 06/30

I'm also doing research at the frontier of AI-powered marketing, and just launched a new course on AI Context Engineering for Marketers. ⚡ First Beta Cohort 06/15

Former VP Marketing at Maven

Maven
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